When Conde Net awarded IDS the redesign of Fashion Rocks 2006 Web site (http://www.fashionrocks06.com), the deadlines were tight and visibility high. We relaunched the site in August, one month prior to the actual event to help build buzz and support other offline promotional activities.

With such notable performers as Kanye West, Pussycat Dolls, and Christina Aguilera providing the backdrop, our magazine-like layout is immediately credible, engaging and easy to navigate. Tech worked closely with Creative to match pixel-perfect Flash movies so banners could be added to the mix: impressions are critical when selling ad space.

As a visitor navigates deeper into the site, Flash gives way to HTML, both to support SEO and faster load times. Regardless of format the magazine aesthetic was retained.

Watch the blog feed for up-to-date news prior to the September 8th event to be aired on CBS.