Seven months. Seven months since I’ve blogged. It’s been a quick seven months. A lot has happened.

To begin with, I’ve switched from a design studio to agency-side at Digitas. Agency life is exactly the same, and yet completely different. Where ID Society was all about design, at Digitas, concept is King.

In my seven months, I’ve worked on some strong accounts, with various degrees of success.

First: GameTap. A Turner property still trying to grow up. Immediately, I was dealing with work on a larger scale. At IDS, we produced sites that generated traffic in the hundreds. GameTap.com received tens of thousands of visitors a day. We made millions of impressions each week, or roughly a billion OLA impressions a month. With that level of scale, every element on a banner was scrutinized. Then optimized.

So what did I learn? Banners are quickest online hits. When creating an impression, you’d better get there real fast. And have a compelling message that consumers can digest…again, quickly. Ultimately, the work we did with ESPN, GameTap’s ESPN Playground, was one initiative that really cut through the clutter. Why? Because it provided entertainment, purpose, and an alternative way that the GameTap brand could provide value.

Post GameTap, I shifted to Samsung, one of Digitas’ most tactically creative, but challenging accounts. With a client on a 14 hour time-shifted clock, days averaged 12 hours, and concepting a never-ending churn of new ideas. The sites we produced for two of their upcoming products launch in the upcoming weeks. Once launched, I’ll post picts and notes of the work.

Next stop: CNN.com. Updates to follow, when the work is released…