Just came across HBO’s site, HBOVoyeur.com. On content alone, it’s an amazing experience for users. Expect many to ask, “So what’s the point?” or “Is there a show attached to this?”

I’m hoping not.

More significant than the interface is the actual end-purpose of the site: imagine a site from HBO that exists only for itself. A site that IS the “show”, where the content only lives online. It would be a huge step for a major entertainment property to push into the online space in this way.

It will be interesting to see if this is a game-changer like BMW Films or Subservient Chicken, or one that passes quietly into the night.