- Samsung.com - North America
In recent years, Samsung has enjoyed growing popularity in the US. Originally known for its simple, easy-to-use cell phones, the manufacturer has expanded its marketshare in all electronics verticals through a mix of innovation and a human-first aesthetic.
Drawing from the fashion industry for inspiration, we transformed a traditionally static, callout heavy, home page into a clean, minimal gateway. The vignettes, with actors entering from any direction using Samsung products, kept the user engaged while a simple Flash navigation device allowed them to traverse the vast world of Samsung in seconds.
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis & Karen Peterson
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Site Development: D'Strict & Freestyle Collective
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis & Karen Peterson
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Site Development: D'Strict
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis & Karen Peterson
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Site Development: D'Strict
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis & Karen Peterson
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Site Development: D'Strict
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis & Karen Peterson
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Site Development: D'Strict
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis & Karen Peterson
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Site Development: D'Strict
- Client: Samsung.com North America - Samsung
- Agency: Digitas
- Associate Creative Directors: Rahul Sabnis & Karen Peterson
- Lead Creatives: Ranee Chung & Radis Jensethawat
- Creative Directors: Graham Mills & Jack Nolan
- Site Development: D'Strict