- Tanqueray, Tony's World
As a key part of its digital strategy, the Diageo marketing team for Tanqueray gin challenged ID Society to dramatically upgrade their online presence in an effort to contemporize and energize the brand, bringing its clever, sophisticated spokesperson Tony Sinclair to life.
The most innovative online aspect of "Tony's World" is the interactive drink mixer which invites consumers to a virtual party where they can create, name and save their own Tanqueray drinks. Consumers can customize their bar "scene" by selecting a background and a pose for Tony. They can then create a library of drink recipes and send them to a friend.
- Client: Tanqueray - Diageo North America
- Agency: ID Society
- Creative Director: Rahul Sabnis
- Senior Art Director: Ross Mawdsley
- Art Director/Designer: Jeff Levine/Steven Tapia
- Flash Development: Dino Gravato
- Client: Tanqueray - Diageo North America
- Agency: ID Society
- Creative Director: Rahul Sabnis
- Senior Art Director: Ross Mawdsley
- Art Director/Designer: Jeff Levine/Steven Tapia
- Flash Development: Dino Gravato
- Client: Tanqueray - Diageo North America
- Agency: ID Society
- Creative Director: Rahul Sabnis
- Senior Art Director: Ross Mawdsley
- Art Director/Designer: Jeff Levine/Steven Tapia
- Flash Development: Dino Gravato
- Client: Tanqueray - Diageo North America
- Agency: ID Society
- Creative Director: Rahul Sabnis
- Senior Art Director: Ross Mawdsley
- Art Director/Designer: Jeff Levine/Steven Tapia
- Flash Development: Dino Gravato