- The Samsung Ultra Edition II Microsite
In the fast-paced marketplace of consumer cellphones, creating a differentiator can be difficult. Fortunately for our team, Samsung had an established reputation globally as a premier manufacturer of easy-to-use, fashion forward cell phones. And the Ultra Edition II phones were their flagship line, packed with consumer-centric features engineered into an amazingly thin construction.
Working closely with Leo Burnett, we produced a micro-site and corresponding OLA that celebrated the slimness of the phones through a "millimeters matters" mantra. Central to the micro-site were large, photo realistic 3D models that demonstrated how the Ultra line struck a balance between elegant interfaces and minimal packaging.
- Client: Ultra Edition II Website - Samsung
- Agency: Digitas
- Creative Director: Rahul Sabnis & Brian Connaughton
- Lead Creative: Bil Chamberlin & Lee Kelly
- Copywriter: Christine Aliferis
- Flash Development: Aaron Sedivy
- Client: Ultra Edition II Website - Samsung
- Agency: Digitas
- Creative Director: Rahul Sabnis & Brian Connaughton
- Lead Creative: Bil Chamberlin & Lee Kelly
- Copywriter: Christine Aliferis
- Flash Development: Aaron Sedivy
- Client: Ultra Edition II Website - Samsung
- Agency: Digitas
- Creative Director: Rahul Sabnis & Brian Connaughton
- Lead Creative: Bil Chamberlin & Lee Kelly
- Copywriter: Christine Aliferis
- Flash Development: Aaron Sedivy
- Client: Ultra Edition II Website - Samsung
- Agency: Digitas
- Creative Director: Rahul Sabnis & Brian Connaughton
- Lead Creative: Bil Chamberlin & Lee Kelly
- Copywriter: Christine Aliferis
- Flash Development: Aaron Sedivy
- Client: Ultra Edition II Microsite - Samsung
- Agency: Digitas
- Creative Director: Rahul Sabnis & Brian Connaughton
- Lead Creative: Bil Chamberlin & Lee Kelly
- Copywriter: Christine Aliferis
- Flash Development: Aaron Sedivy